Articles

Current thinking.

Practical perspectives on data, AI and running operationally complex businesses.

AI Business Growth Trends · 8 July 2026

AI Dependency Is Now a Board-Level Risk

The recent Anthropic Fable 5 episode may turn out to be one of those moments we look back on as a shift in how businesses think about AI. For a short period, Anthropic was forced to disable…

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AI and Search Marketing · 27 April 2026

Have We Trained AI to Lie?

If artificial intelligence learnt from us, it may have picked up some of our worst habits. Here is a question worth sitting with for a moment: if we built artificial intelligence by feeding…

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AI and Search Marketing · 27 April 2026

Stop Burning Through Your Claude Credits

A practical guide to getting more from every prompt – and making your AI subscription go further. Most people who use Claude hit their usage limit far too quickly. They assume the plan is to…

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AI Business Growth Trends · 10 April 2026

I'm Not Scared of AI Anymore. Here's Why.

Critical thinking and AI are not in competition. In practice, AI is often best at handling the necessary but repetitive work, while people bring the judgement, context and instinct that comp…

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AI and Search Marketing · 22 March 2026

The AI in the Room Nobody’s Talking About

Shadow AI: The Risk Your Business Didn’t Sign Up For, But Might Already Be Running Here’s a scenario that’s probably more familiar than you’d like to admit. Your marketing manager is draftin…

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Uncategorized · 18 March 2026

Vibe coding is here. Now what?

Vibe coding is changing how software gets built, making prototyping faster and lowering the barrier to entry. But speed comes with trade-offs, including security gaps, hidden technical debt…

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Business Growth Advice · 8 January 2026

Why AI Success Depends on Change Management

AI change management is the single biggest factor separating successful AI initiatives from those that quietly fail. While organisations continue to invest heavily in advanced models and pla…

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AI and Search Marketing · 3 December 2025

How do I Prepare for Agentic Search?

The digital landscape is shifting. Quietly, quickly, and more profoundly than most businesses realise. For years, optimisation has been about humans: designing for the way people search, rea…

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Black Friday · 24 November 2025

Be AI wise this Black Friday!

Black Friday has evolved from a single day of chaos into a full-blown shopping season, with deals hitting online stores weeks in advance. Amid the hype, many shoppers turn to AI-powered tool…

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AI Business Growth Trends · 17 November 2025

Who wants to rise up against the Machines?

Disappointed, but not surprised.  That was my first reaction when I read the new  Nature  study revealing that generative AI tools are amplifying one of society’s most persist…

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AI Business Growth Trends · 13 November 2025

Do Investors Really Trust the Rise of AI?

Should companies be choosing between profit and progress and what are investor thoughts on AI? When Rightmove announced last week that it would ramp up investment in artificial intellig…

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Business Growth Advice · 28 October 2025

Top Ten Concerns for UK SME CEOs in 2025

At Trimontium, we know running a small or medium-sized business in the UK has never been more complex. From economic uncertainty to cyber threats, SME leaders are juggling a lot and the role…

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AI Business Growth Trends · 27 October 2025

What ChatGPT Atlas Means for Business Leaders

If you’ve been watching the AI space (and let’s face it, as a business leader you kind of have to), you’ll already be aware that OpenAI has just launched something new, ChatGPT Atlas , a bro…

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Governance · 15 October 2025

Why Data Is the Cornerstone of AI Development

In today’s AI-driven economy, data is often described as the new oil. But that metaphor doesn’t fully capture its power. Unlike oil, data isn’t a finite resource,&nb…

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AI Business Growth Trends · 9 October 2025

Is ChatGPT Male? And Why Does Gender Matter?

When people talk to ChatGPT or other AI assistants, many describe it as having a “male” tone. That perception isn’t random. It’s rooted in how these systems are built, who builds them, and t…

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